WPPL Shifts Gears – Focus on Fundraising

WPPL Shifts Gears - Focus on Fundraising

Shawn Shaffer Resigns, Interim E.D. Steps In

Shawn Shaffer has left her position as Winter Park Public Library Executive Director effective August 3. Consultant Cynthia Wood will step in as interim executive. director while the Library Board of Trustees engages in a nation-wide search for Shaffer’s replacement.

Cynthia Wood Named Interim E.D.

Cynthia Wood was Vice President of Institutional Advancement at Rollins from 2002 until 2008. In 2009, she formed a consulting firm, Cynthia Wood, Philanthropy Partner LLC. She has guided various organizations in capital and programmed fundraising readiness, strategic planning and establishing sustainable fundraising systems.

Among Wood’s clients was the Bach Festival Society. Bach Festival Executive Director Betsy Gwinn described Wood’s work as Development Consultant for the Bach Festival Society’s 75th Anniversary campaign. “Cynthia worked with Board and staff members to develop a strategic fund raising campaign,” wrote Gwinn. “The Society has seen a tremendous difference in its development efforts under her guidance.”

Funding Pro Minana Hall Joins Team

The Library Trustees have also engaged Minana Hall as full-time capital and annual development professional. Hall brings 25 years of experience changing the development face of various institutions such as the University of Tampa, the University of South Florida at St. Petersburg and UCF. She has experience working with foundations and volunteer boards to develop major and planned gifts and annual giving.

Sabrina Bernat to Oversee Daily Operations

Sabrina Bernat, who was Shawn Shaffer’s assistant director, will oversee day-to-day library operations. Since Bernat has been involved with the library design team from the outset, she provides continuity and operational expertise.

A representative of the Library Board of Trustees issued the following statement.
“The board is extremely grateful for Shawn’s many contributions to the organization since she joined it five years ago. With the new facility comes new responsibility for fundraising and related initiatives. We have redefined the leadership skills needed to fulfill the new responsibilities and expectations. The library board is excited about our future library and all that it can mean for Winter Park. The board looks forward with enthusiasm to its role in shaping the future of this important institution.”

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WPV Video – Mixed Use Zoning

WPV Video – Mixed Use Zoning

Unedited Video of July 10 Commission Work Session

The Voice has received numerous requests to post the video of the July 10 Commission work session on Mixed Use Zoning. Here it is.

The meeting lasted an hour. The video was made strictly for purposes of documentation. Although you cannot always see the face of the speaker, you can hear what was said. The recording was made on a 10-year-old Canon Vixia HF R300 video cam – nothing fancy.

Why Does It Take the City So Long to Post?

In response to the question posed by “Partly Cloudy” in the Comment section beneath the column on mixed use: “What do they do with the recordings during those two days?” The answer is probably that they are uploading the digital files. It takes a long time. A really long time.

Mixed Use – Mandated in the 2017 Comp Plan

The subject of Mixed Use designation comes up at this time because of Policy 1-2.4.14 of the Comprehensive Plan. In 2017, as the Comp Plan was undergoing revision, the City Commission and Planning Department decided to remove the ‘Planned Development’ designation and replace it with a ‘Mixed Use’ designation. They gave themselves one year to accomplish that. That year has come and gone. You can watch all or part of the video to see how they are going about figuring out how to develop a policy governing Mixed Use Development in our city.

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Mixed Use on Orange Avenue

Mixed Use on Orange Avenue

Mixed Use on Orange Avenue

Trojan Horse – or Manna From Heaven?

Editor's Note: Articles written by citizens reflect their own opinions and not the views of the Winter Park Voice.  

Guest Columnist Beth Hall

Citizens of Winter Park: beware the Trojan Horse.

Before she “left the building,” retired planning director Dori Stone may have deployed one. The Orange Avenue corridor is in developers’ cross hairs. Rumors even include a possible new rail station.

Apparently unwilling to develop their sizable Orange Avenue holdings under the strict limits imposed by our current land use laws, Stone said that over the past 18 months, owners of larger properties along the corridor have approached the city about opening the door to development of greater intensity.

With property owners anxious to make big changes to the corridor, planning staff has brought forward to the commission the idea of a “mixed use overlay.” Once in place, this alternative zoning would give land owners the option to develop parcels they own on a scale that will vastly exceed the existing zoning parameters. In return, they would give back to the city in a way that benefits all residents. Is this the rumored train station?

Video obtained of the duly noticed “mixed use workshop” held at City Hall on July 10, 2018, shows the city planning director exhorting the commission that as a “legislative body” they have a responsibility to the community to “make this happen” and to “let the community know what this corridor needs to look like.”

Stone insisted the 2017 comprehensive plan must be a “fluid” document, one that “changes with the times,” noting that some of Winter Park’s most “iconic places” are examples of “mixed use” development done before the city had a comp plan or stricter land use laws. Does this mean the comp plan is now an obstacle on the path to progress?

Taller, more massive buildings would “make a statement.” Land holders on the avenue could choose to re-develop under the new mixed-use guidelines or use existing zoning guidelines. An urban design expert should be hired to devise a master plan for a “mixed use overlay. “

Stone cited the Medical Arts District rising around Winter Park Hospital as an example of this idea. Orange Avenue would serve as a test case.

There was no mention of the fact that Orange Avenue is already a thriving mix of shops, businesses and eateries. City ownership of a large parcel on the Orange Avenue corridor was noted. The mayor’s ownership stake in four other parcels was not. Also, omitted was the fact that West Fairbanks has seen the deployment of many millions of dollars in infrastructure improvements, which the City could begin to recoup.

If you think you might like to hear the discussion of mixed use that took place or if you want to hear for yourself how individual commissioners viewed the idea, I fear you’re out of luck.

The audiotape of the meeting posted by the city is very poor quality and the city says enhancement efforts have proven unsuccessful. Had I not obtained a video of the meeting independently, I could not have written this piece. I would not be aware that the posted minutes from the meeting do not accurately reflect city staff in attendance . . . omitting as they do a city attorney who spoke and gave advice.

Mixed use — Trojan horse or manna from heaven? Only you can decide, but as of this writing, becoming informed will not be a simple task.

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When Zoning Gets Creative

When Zoning Gets Creative

Zoning rules experienced a creative twist at the July 23 Commission meeting..

Smith Barney Building Will Convert to Condos

Developer Dan Bellows, representing Greenhouse Partnership Ltd., had a simple enough request. He sought to convert the Smith Barney office building at 338 W. Morse Blvd. into condominiums.

But Greenhouse didn’t want to rezone the property from office to medium-density residential to accomplish that. It wanted C-2 commercial zoning, even though no commercial use is contemplated at the site.

The owner got its wish, with a 4-1 Commission vote.

Why Commercial Zoning?

C-2 commercial zoning, it turns out, entitles the owner to much more than R-3 residential ever could. Building intensity can be almost twice what R-3 allows. The developer even could pave over the entire parcel — although Bellows assured commissioners that was not his intention. C-2 also would let the owner avoid the pesky city rule prohibiting short-term rentals such as VRBO or Airbnb.

Bellows said the office building will be converted to five residential condominiums, each with an attached garage that will have a second-floor guest suite. He also plans to build a new three-story building with three residential condominiums in the parking lot next to the existing building.

According to the City Planning Staff report, Greenhouse Partnership Ltd. wants the zoning change to make the property more economically viable, Even though the exclusively residential project could just as easily achieve economic viability if it were zoned medium-density residential R-3.

Staff’s Not Sure Why It’s Still Zoned Office – Except, It’s an Office

The existing two-story office building was built in 1998 and was leased to Smith Barney. In keeping with its intended use, the building was zoned O-2 for office. After Smith Barney merged with Morgan Stanley in late 2012, they moved their offices to a different location. Another tenant leased the first floor, but the second floor has remained vacant.

According to the staff report presented at the meeting: “For whatever reason, this property on Morse Blvd. was excluded from being eligible for CBD [Central Business District] future land use and C-2 zoning. The staff has no specific recollection of the rationale but assume that the authors felt the property was developed with the Smith Barney office building and did not envision another redevelopment scenario.”

The Guy across the Street Got Commercial

But right across the street, architect-developer Phil Kean is completing a townhome development that is designated CBD and C-2, although it is not clear if any of that development will include commercial use. In fact, all of the other properties on Morse, from New York to Capen, are eligible for C-2 zoning. Of course, all those properties include some commercial use, except for Park West condos, which are residential.

Staff’s Not Sure Why It Shouldn’t Be Residential

The staff report stated: “It is interesting that this project, while requesting commercial designations, is actually an R-3 multi-family project, with two variances. Unless the condo owners are planning to use their units for Air B&B’s (sic) or VRBOs, this could just as easily be done via R-3 zoning with no changes to the Comp Plan or Zoning text.”

But if Phil Kean could get CBD/C-2, Dan Bellows thought he should get it, too.

The Commission voted to change the zoning along with the Comprehensive Plan for Future Land Use, with Commissioner Carolyn Cooper casting the dissenting vote.

Discussion Resumes at the End of the Meeting

Even though they had reached a final decision, commissioners rehashed the project again in their discussion period at the end of the meeting.

Commissioner Carolyn Cooper was concerned that, by approving C-2 zoning for a residential project, the Commission had just created future entitlements that far exceed the scale and character appropriate for that section of Morse Blvd.

Commissioner Peter Weldon pointed out the need for the Commission to remain flexible to see where the market forces might take us. “The market drives to what, in the end, becomes the result,” said Weldon. ”And we, as a commission, have to be flexible to recognize where the market realistically addresses the character we’re all trying to create.”

Mayor Steve Leary also did not share Cooper’s concerns, and stated, “I believe we should have the flexibility to hear from our property owners on every one of their applications and not create any barriers to them asking the question.”

Commissioner Cooper’s response is worth watching.

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Mixed Use Zoning

Mixed Use Zoning

Coming Soon to Orange Avenue

Orange Avenue may be in line for a major facelift. There is even a chance we will finally see some progress at Progress Point. What’s going on?

Commissioners met early on the morning of July 10 to discuss Mixed Use zoning on Orange Avenue. The discussion was led by Planning Director Dori Stone. The purpose of the meeting, said Stone, was to “discuss . . . the development of a Mixed Use Future Land Use category and companion zoning district.”

City Codes Already Permit Mixed Use Development.

Mixed Use districts are not new to Winter Park. Successful examples are Park Avenue, Hannibal Square and Winter Park Village. These districts are low intensity, a product of historic development patterns and are of walkable pedestrian scale. All have some form of shared parking. And what draws people to all three areas and persuades them to leave their cars for a while is open, visible, accessible green space with park amenities and plenty of trees.

So, why not stick with what we have?

Presently, Mixed Use zoning is allowed in certain areas — mostly downtown. The Commission’s discussion was about gateway corridors that are not part of the downtown Central Business District. The main gateway corridors — 17-92 from the north and south and Aloma / Fairbanks from the east and west – are crying out for Mixed Use. As they are now, these roads are better suited to fast cars than they are to foot traffic. To accommodate those cars that do occasionally stop, surface parking consumes a large, usually over-heated area – again, not friendly to folks on foot. Would the City be better served to create incentives in these areas for developers who would like to show some love to these unlovely corridors and create some attractive human-scale development that would draw some pedestrian and bicycle traffic?

Why Not Start with West Fairbanks?

After all the millions spent on sewers, lighting, repaving and undergrounding on West Fairbanks, wouldn’t this be the logical place for a Mixed Use pilot program? Instead, the City has chosen to tackle a more manageable corridor – Orange Avenue. According to Florida Department of Transportation (FDOT) figures, Orange Avenue carries about 15,600 cars each day. Compare that with Aloma, which carries as many as 46,000 cars a day. FDOT website notes these figures are 10 years old – so today’s counts are possibly higher.

Orange Ave. Property Owners Have Repeatedly Approached the City

When she was asked why the City chose Orange Avenue for what will probably become a Mixed Use pilot project, Planning Director Dori Stone wrote in an email, “Staff has done quite a bit of work on Orange Avenue already and it seems a natural choice with large property owners along the Orange Avenue corridor that are interested in working with the city.”

According to Stone, over the past 18 months or so, the City has been working with property owners like Mary Demetree, Roger Holler, Jewett Orthopaedic, Lumber Yard LLC and, not least, the City of Winter Park to determine what can be done to create a ‘sense of place’ along Orange Avenue that would make it compatible with the rest of Winter Park.

Developers Seek ‘Flexibility’ Beyond Current Limits

In a memorandum prepared for the July 10 Commission work session, Stone wrote, “Many of the larger property owners would like to see the flexibility to move beyond the commercial development limits of an FAR (floor-area ratio) of 45 to 60 percent.” She continued: “. . .several of them are interested in making improvements that would provide infrastructure and open space improvements along the corridor that may not be limited to their property, but would benefit the entire city.”

‘Trickle Down’ Development

The theory is that if the City grants these developers greater density and intensity, in return they would cooperate with one another to create a pedestrian-friendly environment with more open green space and park amenities, improved traffic circulation and shared parking within the zone of the pilot project. In this way, substantial benefit would accrue to all the citizens.

Mixed Use Overlay

Stone is suggesting a Mixed Use zoning category called an ‘Overlay.’ The Overlay zoning would “sit on top of the current zoning.” In essence, this would enable a developer who wants Mixed Use to build it, while a present or future landowner whose property does not conform to Mixed Use and who does not want to redevelop could continue to operate within the existing zoning guidelines.

“The City Needs to Take the Lead”

Stone pointed out that the main reason Hannibal Square is so successful is that at the outset, there was a professionally produced master plan. She urged the City to engage an urban designer to create such a master plan for Orange Avenue – before any code is written or any development is approved.

Stone noted that both Hannibal Square and Winter Park Village had a single developer, so there is a certain homogenous quality to them that would not be present on Orange Avenue, which has several large landowners. Nonetheless, this is an opportunity to create another district within the City that has a distinct identity. Rather than approving projects one-by-one on a piecemeal basis, here is a chance to create a neighborhood with continuity and its own sense of place.

Comfort Zone is 10,000-Sqare-Feet

As the City embarks on formulating standards for Mixed Use, we should not lose sight of the fact that currently, any building over 10,000 square feet requires Conditional Use approval. The City’s comfort level with the size of a building has a well-defined limit – and the body politic has felt strongly enough to articulate it in the Comprehensive Plan and to require a developer to participate in a public hearing process to obtain approval to build anything that exceeds that limit.

How Far are We Willing to Move Out of Our Comfort Zone?

That Conditional Use provision has identified our comfort level. Will we be able to reconcile mixed use standards that allow buildings that large or larger as a matter of entitlement — without public hearing or input? Depending on how it is written, Winter Park’s Mixed Use overlay can end up looking like Winter Park Village – or it could look like Mills 50, both of which are successful Mixed Use developments.

From the Winter Park Comprehensive Plan:

Sec. 58-61, Establishment of Districts, article (a) (5)
“The city has developed over the years as a city with a unique character and environment. Since a primary goal of the city is to retain this environment as much as possible, this article must impose certain extraordinary restrictions on the use of land within the corporate limits of the city to insure that future development is in keeping with the existing development.“

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