Local Investors Buy WP Magazine

Local Investors Buy WP Magazine

New Ownership for FL Home Media LLC

 

Winter Park Publishing Company LLC, a new company comprised of community leaders, has purchased the assets of Sarasota-based Florida Home Media, LLC, among them the award-winning Winter Park Magazine, which circulates primarily in Winter Park and Maitland. The purchase price was not disclosed.

In addition to Winter Park Magazine, the company publishes ArtsLife, the official magazine of the Dr. Phillips Center for the Performing Arts, and Florida Homebuyer Orlando, a consumer publication focused on the new-home industry.

Community Asset

“I’m pretty sure that an effort like this is unprecedented in this business,” said long-time editor and publisher Randy Noles, who is a shareholder and CEO of the new company. “People have come to regard Winter Park Magazine as a community asset and were very excited about the opportunity to be involved in this purchase.”

Florida Home Media was originally a spinoff of Sarasota Magazine and Gulfshore Life in Naples, both of which were owned by Dan Denton of Sarasota. Denton recently sold both highly successful magazines to national media companies.

Noles and Denton worked together for 18 years. Noles opened the Orlando division in 2004, and served as a consultant to the magazines in Sarasota and Naples.

“We could have gone the same route in the Orlando market and sought a national buyer,” said Denton, a member of the Florida Magazine Association Hall of Fame. “But given the character of Winter Park Magazine and its standing in the community, we thought it should be owned locally.”

Investors Stand In Line

Noles approached Allan E. Keen, CEO of The Keewin Real Property Company, and Richard J. Walsh, president of Knob Hill Group, requesting help in assembling an investor group to buy the company. Walsh was a co-founder of Winter Park Magazine and published it for three years until it was bought by Florida Home Media in 2012. Keen and Walsh agreed to lend their support and within weeks 44 local investors agreed to get involved.

Editorial Independence Intact

Noles emphasized that the Winter Park Magazine’s editorial independence would not be compromised. He noted the investor group includes people who hold a variety of opinions about local issues, but who are united in their belief that Winter Park is a special place.

“I have no experience in media assets, but my love for Winter Park and the amazing quality of Winter Park Magazine under Randy’s leadership made this an easy decision for Linda and me to invest, and to ask others to join,” said Allan Keen.

Local Ownership Is Key

Walsh added, “This investment not only ensures that a community asset remains under local ownership, but it’s also going to be enjoyable for our shareholders. All of them are proud of their community and view the magazine as the embodiment of that pride.”

In addition to Noles, Keen and Walsh, Theresa Swanson, publisher of Florida Homebuyer Orlando and a leader in the region’s new-home industry, will also be actively involved in the company’s management.

Community Owners

Larry and Joanne Adams; The Albertson Company, Ltd.; Richard O. Baldwin Jr.; Jim and Diana Barnes; Brad Blum; Ken and Ruth Bradley; John Caron; Bruce Douglas; Steve Goldman; Hal George; Michael Gonick; Micky Grindstaff; Marc Hagle; Larry and Jane Hames; Eric and Diane Holm; Garry and Isis Jones; Allan E. and Linda S. Keen; Knob Hill Group (Rick and Trish Walsh, Jim and Beth DeSimone, Chris Schmidt); Mitch Lasky; Drew and Paula Madsen; Kevin and Jacquelin Maddron; Kenneth J. Meister; Jack Myers; Ann Hicks Murrah; Jack Myers; Michael P. O’Donnell; Nicole and Mike OKaty; Bill and Jody Orosz; Martin and Ellen Prague; Serge and Kerri Rivera; Theresa Swanson; Sam Stark; Theresa Swanson; Randall J. Robertson; George Sprinkel; Philip Tiedtke; Roger Thompson; Ed Timberlake; Harold and Libby Ward; Warren “Chip” Weston; Thomas H. Yochum; and Victor and Jackie A. Zollo.

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News Update

News Update

No Medical Marijuana Dispensaries in WP

On June 9, 2017, the Florida Legislature passed Senate Bill 8A (SB 8A), the Medical Use of Marijuana Act, designed to establish regulations for the implementation of Amendment 2, which allows the sale of medical cannabis in the state of Florida.

Political Banana Peel

In what Commissioner Peter Weldon called a “political banana peel thrown under our feet,” the law makes county and municipal governments choose. Either they must treat medical marijuana dispensaries exactly the same way they treat pharmacies or they must ban them altogether.

Dispensaries Banned – For Now

On Monday, July 24, the Commission voted 4-1 to pass an ordinance banning medical cannabis dispensaries from the City of Winter Park. Commissioner Sarah Sprinkel cast the dissenting vote.

Medical Marijuana Supporters Seek to Overturn Law

Meanwhile, proponents of medical marijuana dispensaries are asking the courts to overturn the state law. If they are successful, adoption of the City ordinance automatically establishes a one-year moratorium, which would give the City time to understand the impact of the court ruling and to devise an alternative ordinance that would be in full compliance.

Editor’s Note: Readers wishing to comment on this latest development should scroll to the end of the full story and click the Comment link there.

Will of the Voters – Up In Smoke?

State Rules Restrict Medical Marijuana in FL Cities

July 26, 2017 / by Anne Mooney

At a special work session July 25, the Planning & Zoning (P&Z) Board moved to request the Commission enact an ordinance “to prohibit medical marijuana treatment center dispensing facilities within the boundaries of the city . . . .”

If the Commission passes it, this ordinance will repeal and replace a 2014 ordinance, No. 2981-14, which would have permitted dispensaries of non-euphoric medical cannabis in limited industrial and warehouse districts within the city.

Winter Park is among 88 municipalities and four counties (Osceola, Sumpter, Hernando and Columbia) considering prohibitions, moratoriums or other restrictions on medical marijuana dispensaries.

Voters Want Medical Cannabis

On the November 8, 2016, ballot, Florida voters approved the Florida Medical Marijuana Legislation Initiative, also known as Amendment 2, with a decisive 71.3 percent of the vote. The measure went into effect January 3, 2017. The state legislature, however, neglected to establish the necessary rules and regulations for the implementation of Amendment 2 during their regular session.

House Speaker Wants to Make the Rules

House Speaker Richard Corcoran, however, objected to ceding power for making rules for implementation to the Florida Department of Health and called for a special legislative session to address medical marijuana legislation. “To just leave it to bureaucrats sitting over at the Department of Health,” he said, “I think would be a gross injustice.”

Gov. Scott: ‘Okay, Make the Rules’

On June 2, Governor Rick Scott called for a special session June 7 through June 9. He issued a statement, “Medical marijuana was approved by 71 percent of Florida voters in 2016, and I believe that it is the role of the Florida Legislature to determine how to best implement this approved constitutional amendment. I am glad that both the Florida Senate and House are moving toward crafting legislation to help patients, and I have added medical marijuana to the call for special session.”

Senate Writes the Rules . . .

On June 9, 2017, the Florida State Legislature passed Senate Bill 8A (SB 8A), the Medical Use of Marijuana Act, designed to establish regulations for the implementation of Amendment 2.

SB 8A defined the medical conditions that qualified a patient for medical marijuana. It placed a cap on the number of retail dispensaries and medical marijuana treatment centers until April 1, 2020. It banned smoking medical marijuana. It banned doctors with a financial interest in marijuana growing or testing facilities from prescribing marijuana. It levied no tax on medical marijuana.

Locals Implement the Rules . . .or Not

The law also gave local county and municipal governments a choice. Either they can regulate medical marijuana dispensaries exactly the same way they regulate pharmacies . . . or they can ban them.

In short, the only way to regulate them is to ban them completely.

Commission to Decide at July 24 Meeting.

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News Update: New England Ave. Project Denied

News Update: New England Ave. Project Denied


by Anne Mooney

On a 5-0 vote last night, the Commission denied BFC Holdings’ application to build a 52,600 square-foot mixed use complex at 158 E. New England Ave.

Fuzzy Parking Math Still Not Cleared Up

The basis for denial was the applicant’s failure to offer sufficient mitigation for the 80- to 100-space parking deficit (the exact number depends on who’s counting and how). Even though the City was prepared to grant an unprecedented concession of requiring three parking spots per 1,000 square feet of office/retail space – all other Class A office buildings in Winter Park are required to provide four spaces per thousand – BFC Holdings still came up short.

CBD Parking Study Now in Progress

When this project was tabled at the March 27 Commission meeting, Planning Director Dori Stone observed that the City’s parking studies needed updating. The City has since hired a consultant, Kimley-Horn, who is now in the midst of a parking assessment of the Central Business District (CBD). Commissioners suggested that allowing this project to go forward with such a large parking variance before they have the study results would be premature.

If the Parking Code is Wrong, Why Is It Still In Place?

Commissioner Sarah Sprinkel objected to the Commission being asked to grant what amounts to a change in the parking code for a single applicant. “Why is the code still in place, even when you are now telling us it shouldn’t be?” asked Sprinkel.

‘Class A Office in the CBD Is Different’

At the March 27 Commission meeting, Planning Director Dori Stone asserted that Class A office space in the CBD operated differently from Class A office space in any other part of Winter Park and could, therefore, be supported by three spaces per 1,000 square feet.

‘What Is Class A Office, Anyway?’

At the July 10 meeting, Planning Manager Jeff Briggs stated that staff “was having difficulty coming up with an agreed-upon definition of Class A office space.” Parameters for size and other characteristics of everything from hallways to conference rooms, which would set ‘Class A’ apart from Classes B or C, apparently do not exist.

Can Valet Parking Promise Be Enforced?

Referring to the applicant’s assurances that all visitors to the new complex would be required to use valet parking, either in the New England Avenue building garage or in the Bank of America garage across the street, Commissioner Greg Seidel questioned how the requirement to use valet parking would be enforced.

Unless the applicant enforces the valet parking, it probably will not be enforced at all, since Winter Park employs only one parking enforcement officer for the entire City.

Time to Close This Chapter

Commissioners asked the applicant for compromise. “The building is lovely,” they all agreed, “but it’s too big.” Commissioner Peter Weldon said he thought it was time to “close the chapter” on the application in its current form, and he moved to deny. The other four Commissioners agreed.

Duck the Summer Heat & You’ll Miss All the Fun

BFC Holdings is Back with New England Ave. Project

July 8, 2017 / by Anne Mooney

BFC Holdings will return to the Commission on Monday, July 10, with their proposal to build a 52,600 square-foot mixed use building at 158 East New England Avenue.

BFC Wants Big Variances

The proposal came before Planning & Zoning and then the Commission in March of this year. Neither body was able to reach a decision regarding the project, which requests variances for building height, third-floor setbacks and a significant parking deficit.

P&Z Can’t Decide

After hearing the application on March 7, P&Z was evenly divided, with a 3-3 vote. Rather than tabling again – as they had at the November 7, 2016 meeting — or denying the application, P&Z kicked it forward to the Commission.

Commission Can’t Decide

On March 27, the Commission couldn’t decide either. They were okay with the variance for 45 feet of building height, rather than the 40 feet permitted in C-2 zoning. They were also willing to go along with a vertical façade along Knowles Avenue with no setback or terracing on the third floor to break up the vertical mass of the 45-foot-high wall. But they just couldn’t solve the applicant’s fuzzy parking math. See Winter Park Sings the Parking Blues.

‘Back to the Drawing Board’

Concluding a meeting that lasted well beyond 10:00 p.m., the Commission unanimously voted to table the application, advising the applicant their project “was not ready for prime time,” and to “work things out” regarding the parking variances.

What’s Changed Since March 27th Meeting?

According to the July 10 Agenda Packet, City staff has “discussed parking issues and suggested changes with the applicant based on comments made by individual commissioners at the public hearing. However, the application is unchanged since the March 27th meeting.”

Only the Weather Has Changed

Apparently, the only things that have changed are the weather and the requirement for public notice. According to City Code, after a tabling the only people required to receive notice in the mail of a public hearing are property owners within 1,500 feet of the subject property. The hearing is, however, publicly advertised, as are all public meetings.

Form, Not Content

The application contains a draft Developer’s Agreement that was not included in the March 27th application. According to the Agenda Packet, the agreement incorporates approvals needed and commitments from the applicant made at the March 27th meeting. The draft, however, contains changes recommended by the City Attorney only “as to form but not content.”

Two Hearings Required for Approval

Since no decision was reached at three previous hearings, BFC still has to clear the hurdles. As a request for Conditional Use for a three-story building within the Central Business District, BFC’s application requires two more hearings. A July 10 Commission decision to approve the project would result in a second hearing July 24.

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Vice Mayor Goes Full Monty

Vice Mayor Goes Full Monty

On June 1, I wrote an article titled “Keep the Bowling Alley Property – Expand MLK Park” and published it in the Winter Park Voice.
http://winterparkvoice.com/keep-the-bowling-alley-property-expand-mlk-park/

The next day, June 2, Commissioner Peter Weldon circulated an email to Winter Park residents with a link to his own blog, Winter Park Perspective. Weldon’s instruction at the top of the email was: “Fellow Winter Park Residents, Please share with friends and neighbors.” Having received this email and concluding I was not alone in receiving it, I heeded Weldon’s instruction and posted his email in the comments section below my story.

From: Pete Weldon
Subject: A Few Trees, Lots of Concrete, Little Expanded Park, Lots of Your Money
Date: June 2, 2017 at 10:10:05 AM EDT

Fellow Winter Park Residents,
Please share with friends and neighbors.

NEW POST:  A Few Trees, Lots of Concrete, Little Expanded Park, Lots of Your Money   (click to read on-line)
The editor of Winter Park Voice, Anne Mooney, has stopped her pretense of providing “news” and has gone public with her true purpose, that being to use her blog and Facebook page to promote her policy prescriptions for Winter Park. Notably, these prescriptions are underpinned by conspiracy theories and based not on fact, but on suspicion that those who actually spend their time serving the city must have some unjust ulterior motive, because they don’t share her views.

I am going “full monty” on this because the people of Winter Park deserve to understand the manipulation. I expect, and believe you deserve, city policy driven by full and thoughtful debate, not driven by political manipulation from people for whom a political agenda supersedes respect for the facts and respect for those who serve our community.

Ms. Mooney’s latest piece exposes her efforts as a significant disservice to Winter Park.
Please read: “Keep the Bowling Alley Property – Expand MLK Park,” and then go here for some facts.

Sincerely, Pete Weldon 
Vice Mayor of Winter Park

Who Puts Up Comments on Voice Site?

Only two people can post anything on the WP Voice website – the editor and the web developer. Comments input on the site are held for moderation and must be approved, and only then are they posted. Comments containing personal attacks and inappropriate language are not posted. Comments may be edited to remove inappropriate language. No reader has direct access to the site.

Originally, I posted Commissioner Weldon’s email under the title “Pete Weldon.” He did not post it; I did.

“John Dough” Weighs In

Very soon after, a person writing as “John Dough” responded to Weldon’s comment. I moderated Dough’s comment and posted it. It appears beneath Weldon’s post, as it was written in response to Weldon’s comment, not to the article.

Those of you who have posted on the Voice website know that there is a way for you to post with a pseudonym and a way to hide your email address. “John Dough” posts frequently and takes advantage of these features. When his or her post arrives via email, the only information visible to the moderator is the IP Address of the computer. The right to post an anonymous comment has been the policy of the Voice since its inception, and it will remain Voice policy.

Weldon Response

The next day, June 3, Commissioner Weldon sent the following email.

From: Pete Weldon
Sent: Saturday, June 3, 2017 9:16 PM
To: anne mooney <annemooney@earthlink.net>
Subject: Problem

Ms. Mooney,
I note a comment here: http://winterparkvoice.com/keep-the-bowling-alley-property-expand-mlk-park/ under my name that I did not post. It appears the person commenting anonymously as “John Dough” created the comment under my name so he or she could write a response, pretending it was a response to something I posted.

I ask that you immediately remove the comment using my name, along with the response.

I ask that you send me the identifying Internet information on the comment under my name. This would include email address and IP address along with other information tracked by your blog software.

I ask, as I have before, that you limit comments to the Winter Park Voice Facebook page where the author needs to have a verified identity. I hope you will someday contribute to minimizing politically motivated manipulation of the facts, rather than facilitating such behavior.

Regards, Pete Weldon

Another Email Arrived June 5

From: Pete Weldon
To: ‘anne mooney’ <annemooney@earthlink.net>
Subject: RE: Problem
Date: Jun 5, 2017 11:42 AM

Ms. Mooney,
The fraudulent comment under my name is still present: https://www.drphillipscenter.org/cart/reserve-seats.stml?perf_id=5797.[sic]

I am looking into legal action and encourage you to remove the comment and the response immediately.

I also ask that after removing the comment and response, that you post a comment noting what happened and tell your readers what changes you will make in your site policies to avoid abetting such fraud. I point out that your failure to have and to enforce policies intended to avoid such fraudulent behavior is a tacit endorsement of such behavior.

Regards, Pete Weldon

June 6 — Weldon wrote to correct the typographical error in the link.

From: Pete Weldon
Sent: Jun 6, 2017 12:17 PM
To: ‘anne mooney’
Subject: RE: Problem

Ms. Mooney,
The link below is a typo. The correct link is: http://winterparkvoice.com/keep-the-bowling-alley-property-expand-mlk-park/.

I trust you will remove this fraudulent comment using my name and the related response. It has now been 3 days since the initial request.

Regards, Pete Weldon

Comment Heading Revised

In response to Weldon’s request, I changed the heading above Weldon’s comment to read, “Emailed to residents by Peter Weldon and posted here by WP Voice staff.”

On June 19, Weldon sent the following message.

From: Pete Weldon
To: anne mooney <annemooney@earthlink.net>
Subject: Using my Name without my permission
Date: Jun 19, 2017 4:41 PM
Ms. Mooney,

I see you have changed the title of the fraudulent comment under my name. Link: http://winterparkvoice.com/keep-the-bowling-alley-property-expand-mlk-park/.

The title now reads: Emailed to residents by Peter Weldon and posted here by WP Voice staff
June 2, 2017 at 4:20 pm

This is dishonest.

What would be honest is for you to:

Remove the comment along with the response by “John Dough.”
Write a story that you email to your list and post on the WPV Facebook page with a detailed history of how you allowed an anonymous source to fraudulently post a comment under my name and then allowed comments on the fraudulent comment.
Clarify that your [sic] chose to pretend “WP Voice staff” posted the comment when in fact you did not.
The story would include a link to my actual blog post referenced but not linked in the fraudulent post: http://www.winterparkperspective.org/2017/06/02/no_trees_lots_of_concrete_no_park_lots_of_money/.

I certainly hope you come to better understand your responsibility as a paid commentator.

Regards, Pete Weldon

Enter: The First Amendment Foundation

Although I never personally responded to any of Weldon’s emails, I did seek assistance from the First Amendment Foundation.

On June 20, First Amendment Foundation President, Barbara Petersen wrote to Mr. Weldon advising that, as an elected official and public figure, his correspondence constitutes public record. Since Mr. Weldon sent the emails to the Voice editor, they were obtained lawfully and the Voice has the right to publish them. As editor of the Winter Park Voice, I am a journalist protected by the First Amendment.
[To read the full text of the First Amendment Foundation letter to Mr. Weldon, click here.]

Weldon Responds to F.A.F.

From: Pete Weldon <pete.weldon@cityofwinterpark.org> To: Barbara Petersen <Sunshine@floridafaf.org>
Cc: anne mooney <annemooney@earthlink.net>
Subject: RE: Letter from FAF concerning emails to Anne Mooney, editor, Winter Park Voice
Date: Jun 20, 2017 7:06 PM
Barbara,

It is indeed humorous to receive your letter!

I am a supporter of the sunshine law and take it very seriously. I feel badly that you took your time to write a two page letter informing me of what I already know and act upon.
I never questioned anyone’s right to re-publish anything.

It is Ms. Mooney’s sanctimonious request for you to question my requests to her that should receive your attention. Ms. Mooney has a long track record of pretending to provide “news” to Winter Park residents when the facts are clear that she is purely a political actor, offering commentary and writing on subjects only supportive of her positions, and those of residents who confidentially fund her. While legal, there is nothing transparent in the “Sunshine” sense about anything Ms. Mooney writes or distributes. She blatantly coordinates behind the scenes with commissioners and others to push out emails and blog posts timed and designed to promote a political agenda (exactly the back room dealing the Sunshine Law is intended to prevent). Her request to you to admonish and question me about transparency and the sunshine law is the laughable height of hypocrisy.

You are being used.

Here are the facts:

On or about June 2nd someone posted a copy of an email I wrote as a comment on Ms. Mooney’s blog. There is no problem in duplicating what I wrote, provided the person posting the comment identify themselves and note that they are copying my email. The problem is that this comment was shown as being placed on the blog by me under my name, when in fact I did no such thing. Further, the comment was something I would never have offered on Ms. Mooney’s blog. Someone fraudulently used my name as the person posting the comment. The content of the comment is not in question. Fraud includes a person or thing intending to deceive others. Someone, perhaps Ms. Mooney but she has not come forward, posted the comment pretending to be me, thereby intending to deceive others that I in fact posted the comment when I did not.

Shortly after, someone commented on the comment falsely ascribed to me, indicating that the commenter either believed I had posted the comment or was the person posting the comment using my name, and did so to create a context to provide their comment.

Sometime recently, at least 10 days after I brought this to Ms. Mooney’s attention, without responding to me, Ms. Mooney changed the author text of the comment to read, “Emailed to residents by Peter Weldon and posted here by WP Voice staff June 2, 2017 at 4:20 pm.” Which is false. Ms. Mooney conveniently removed my name as the author of the post many days after the actual posting, not on June 2nd. All those reading the post prior to Ms. Mooney’s edit were misled and Ms. Mooney has done nothing to correct the record. She has either committed or abetted fraud, or both.

My apologies on behalf of Ms. Mooney for wasting your time.

Regards, Pete Weldon

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Man Struck by Amtrak Train

Man Struck by Amtrak Train

Near 17-92 Overpass

train crossingPolice reported that a man walking on the train tracks just south of the 17-92 overpass was struck by an Amtrak train last night about 8:00 pm. Lieutenant Pam Marcum of the Winter Park Police Department said that an Amtrak employee called an ambulance, which transported the man to the hospital, where he later died.

Marcum described the man as an Hispanic male. His age and identity are being withheld pending further investigation and notification of next of kin. Marcum was unable to say at this time whether the death was accidental or the victim intentionally put himself in the path of the oncoming train.

Amtrak did not respond to requests for comment.

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Every Day Is Training Day

Every Day Is Training Day

At Winter Park Fire-Rescue

WPFD-logoOutside, the morning is cool and sunny but inside, the old building at Progress Point is eerily dark, quiet. Suddenly, four fire fighters, each wearing 50 to 60 pounds of gear and carrying another 25 pounds of tools, burst into the room like figures in an action movie. They wear hoods and cannot see. They make plenty of noise. They conduct a quick “right hand search,” with two men proceeding into the room keeping their right hands on the wall. A third officer carries a Thermal Imaging Camera that is sensitive enough to detect the warmth from a fire fighter’s hand print on the wall. This is how they see.thermal handprint

Tangle Tunnel

The officer with the camera directs the men as they crawl under and over furniture, searching for fire and for victims. One of the obstacles they encounter is a “tangle tunnel.” A long plywood tunnel crisscrossed with wires and cords, the tangle tunnel replicates what a fire fighter would have to deal with if a ceiling has burned, leaving wires and fixtures dangling. The fully loaded fire fighter must crawl, blindfolded, through the 10-foot long space with his body at an angle to ensure the air bottle he carries on his back does not get hung up in the wires.

“We are frequently called at night,” explains Jimm Walsh, Division Chief of the Winter Park Fire-Rescue Department, “and if there is smoke — even in daylight — we can see nothing. So this is how we conduct our drills.”

Progress Point Being Put to Good Use . . .

Winter Park Fire – Rescue has set up their training facility in the old call center building at Progress Point on Orange Avenue. It is used not just by Winter Park, but also by other area fire companies, including Orlando.

. . .As Is Some Previously Used Furniture

Using furniture and fixtures gleaned from defunct businesses and a few alleys, Fire Rescue training folks have created a mockup daycare center, a living room, an office, a child’s bedroom with bunk bed, and a playroom with toys. The tangle tunnels are placed at random. Amongst the jumble of furniture are mannequins – sand-filled “victims,” some child-size and some weighing as much as 220 pounds – dead weight that must be dragged to safety amidst chaos.

Firefighters at the Ready 24/7

Winter Park has 69 active firefighters (not including administrative personnel) — three women and 66 men. Of the 69, 57 are trained paramedics. Walsh estimates that 70 percent of their calls are medical emergencies. The remaining 30 percent he describes as “other” – fires, automobile accidents, hazmat and other types of emergencies. The department works a three-shift system, with firefighters on duty for 24 hours and off 48 hours. Each shift is covered by 23 firefighters.

Sole Provider of Emergency Medical Service

Winter Park Fire Rescue is the sole provider of emergency medical services within the city limits. Units respond from three fire stations, strategically located to cover the nine-square-mile area of Winter Park. The main station is on Canton Avenue, and the other two are located on Lakemont Avenue and Howell Branch Road. The department has two fully equipped ambulances, and while fire trucks cannot transport a patient to the hospital, each is equipped to provide advanced life support until an ambulance arrives.

Hours of Practice Build ‘Muscle Memory’

Each firefighter must complete a minimum of 20 hours of training a month. Most complete more than that. The array of knowledge required of a firefighter is, dare we say, awe-inspiring. In addition to knowing how to operate their equipment, drive the vehicles, practice the latest firefighting techniques and the latest medical emergency procedures, there is an ever-changing list of new information and equipment with which they must familiarize themselves.

“We are trying to build muscle memory,” said Jimm Walsh, “so that in an emergency situation, these people don’t have to think. They just act. It saves seconds, and seconds can save lives.”

They Know WP Like the Backs of Their Hands

Every firefighter must know the location of every single street in Winter Park. Even though the units have Siri to tell them where to go, technology can fail, so the firefighters must be able to demonstrate their knowledge of the area without technical assistance.

Firefighters study detailed engineering drawings of every commercial and multi-residential building in the city – and there are thousands of them. They learn the interior layouts, how to disable the alarm systems, where to turn off the electricity, where to turn on the water and the location of all fire hydrants in the vicinity of each building.

WPFD Earned Top Rating

All this effort has paid off. In 2013, after an on-site examination from the Insurance Services Office (ISO), the WPFD received a Class 1 rating – the highest possible. Criteria for the rating are community water supply, emergency communications (911) and the fire department itself.

Within the Fire Department, the areas evaluated include daily staffing, fire apparatus, training, equipment and pre-fire planning. WPFD is one of only three departments in the U.S. to receive Class 1 accreditation from the ISO. The classification is used by insurers to rate the risk of loss, which affects premiums paid by property owners.

Winter Park is a wonderful place to live. Everyone says so. So much goes on behind the scenes to make it that way. Thanks to these folks for looking out for us – 24/7.

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